Our Story

At Peek we pride ourselves on offering a personal shopping service unlike any other. From daily wardrobe staples to occasional wear, and high-fashion capsule pieces, our store has it all under one roof!

Experienced stylist, personal shopper and Peek founder, Laura Whiting and the team will listen to your needs and assist you to find your perfect outfit, whatever the occasion!

Since opening in 2012, Peek has built a loyal client base and valuable reputation. Best known for catering to your individual style, to create a unique personal shopping experience for you.

Conveniently located in the quaint town of Virginia Water, close to Royal Ascot and Windsor, Peek offers a warm, friendly and welcoming shopping environment.


In December 2022 we expanded and opened KONCEPT, a lifestyle store full of unique home, gifting & womenswear essentials ranges including activewear, nightwear, underwear, swimwear & more.


Monday - Saturday 10am - 5pm